Come on documents of the Epic trial against Apple, some internal emails sent by Steve Jobs to his collaborators emerge, from which we discover some projects never completed by the company.
MacBook Air 15 ″
The first MacBook Air it was introduced in January 2008 and was regarded as a revolution for the laptop industry at the time, as it featured a full-size keyboard and 13-inch LCD display in a super-compact body. However, an email sent by Steve Jobs in August 2007 shows that the company was also working on a larger MacBook Air.
Details on this model are unknown, but Steve Jobs mentions in his 2008 briefing that Apple would discuss a “15-inch MacBook Air“In the first half of the year. Apple actually released the MacBook Air in a new screen size in 2010, but it was an 11-inch model. The only Apple laptop that has ever been available in a 15-inch version is the MacBook Pro (in addition to the older PowerBook).
In the same e-mail, which we remember was sent in 2007 after a few months from the release of the first iPhone, Steve Jobs clarifies that at the time no decision had yet been made on the creation of the App Store. Jobs wanted to discuss the idea of opening the iPhone’s operating system to developers, as he also mentions EA Games as one of the likely partners for the first third-party titles to bring to the smartphone. The iOS App Store was announced in March 2008 and officially launched in July of the same year.
Earlier this year, Apple’s former senior vice president of Software Engineering Scott Forstall revealed that he had asked developers to create demo apps for iPhones using jailbroken devices, probably with the intent of convincing Steve Jobs to open the store, as the then CEO of Apple was initially against the idea.
In another email dated March 2015, Apple executives wanted to implement on the App Store some of the tools used by Google to control Play Store apps. The text reads that Google had better tools to automatically analyze apps without requiring human interaction in most cases.
The development of the iPad
It is known that Apple was working on a tablet device long before the iPhone, although the company’s smartphone was introduced first. The Steve Jobs email shows that the company had talked about launching the tablet in the first half of 2008.
That doesn’t necessarily mean Apple wanted launch the iPad in that year, but the company probably resumed its plans to finish creating it around that time. The first iPad was then announced in January 2010 and hit stores in April of the same year.
Shazam on the App Store
Shazam it was already popular ten years ago and its developers had decided to release another app called “Shazam Player”, which functioned as an alternative music player for iPhone users. However, Apple was not happy with this application.
Eddy Cue, who is currently in charge of the company’s services, wrote in a 2012 email that Apple would not be promoting the new Shazam app on the App Store because it was “something that aims to replace our music player “. Apple then acquired Shazam in 2018 and now the service is integrated on Siri and iOS.
iPod Super Nano and more
Steve Jobs’s email dated 2007 also talks about two iPods planned for the first half of 2008. The first is called iPod Super Nano and should have been priced at $ 199, 50 more than the base model that would soon arrive. In fact, in September 2007, Apple introduced the third generation iPod nano, the first version to play video and the only model to have a shorter design. In 2008, the iPod nano would later evolve into a taller design available in 9 different colors, and it’s possible this is the iPod that Steve Jobs refers to in his email.
As for theiPod shuffle, Apple kept the same second-generation design from 2006 to 2009. The company decided to only change the color scheme, which it did three times. Originally, this model only launched in silver, but it gained some bright colors like orange in early 2007. In the email, Jobs talks about a new version, which would only arrive in 2009 with a model of iPod Shuffle without buttons and with VoiceOver.