Ahead of the WWDC, Apple today released a new press release highlighting the huge growth of the App Store over the course of 2020.
The study shows how the total billings and sales in the App Store ecosystem grew by 24% during 2020, reaching the figure of well 643 billion dollars. Apple’s press release also cites a new study from the Analysis Group. According to the latter, the number of “small developers” around the world has increased by 40% since 2015 and now represents over 90% of total developers.
What is meant by “small developers“? These are those developers with less than 1 million downloads and less than $ 1 million in earnings on all of their apps in any given year. This latter qualification makes these developers eligible forApp Store Small Business Program Apple, which reduces the App Store fee from 30% to 15%.
Apple then highlighted the stories of some developers, including Adam Debreczeni, Pedro Wunderlich, Andres Canella, Goran Ivašić and others. Apple explains how the App Store helped developers reach new customers during the COVID-19 pandemic, how its APIs help developers improve their apps, and more.
Apple CEO Tim Cook said:
App Store developers prove every day that there is no more innovative, resilient or dynamic market on earth than the app economy. The apps we relied on during the pandemic have changed lives in so many ways. From shopping delivered to our homes, to educational tools for parents and educators, to an imaginative and ever-expanding universe of games and entertainment. The result isn’t just amazing apps for users – they’re jobs, opportunities, and unspeakable innovation that will fuel global economies for many years to come.
This is the second consecutive year that Apple has released an Analysis Group study in a press release prior to WWDC.